Hundreds of domestic cosmetics brands gather in Shanghai to build an evergreen development path together!
On September 16th, Jelly Bubble was invited to participate in the 2021 (14th) China Cosmetics Conference and Beauty New Domestic Products Theme Exhibition, learning from over a hundred well-known domestic cosmetics brands and contributing to the rise of domestic cosmetics together!
For a long time, under the strong brand effect, the beauty market has been occupied by international brands. With the rise of new consumption forces of Generation Z, the pursuit of personalized aesthetics, aesthetic diversity, and not infatuated with big brands, easy to use is the hard truth, which has become a new consumption concept, making Chinese made cosmetics quickly popular in social media such as Tiktok and Xiaohongshu. Jelly Bubble is based on the opportunity trend and is committed to becoming the preferred makeup brand for young women of Generation Z. With the endorsement of strong factory strength and forward-looking strategic vision, it is gradually showing its edge.
Jelly Bubble is vertically positioned among the young generation of Generation Z, with young women aged 18-25 who are aware of their diverse hobbies and quick acceptance of new things. They benchmark against top tier brands in product design and raw material selection, select food grade healthy ingredients, match them with trendy color schemes, and combine them with youthful and trendy appearance designs. With excellent quality and affordable pricing, they quickly capture the favor of a large number of student party members! With the growing recognition of consumers in Nianqiang for the quality of domestic color cosmetics products and the growing confidence in national culture, jelly bubbles feel honored. Taking the output of high-quality products as their own responsibility, they are particularly cautious in the development of new products. Through repeated communication with target users and evaluation KOC, they have successively launched popular products such as small bubble velvet lip glaze, 8 ℃ milk bubble eye shadow, etc., which have received constant online praise and are also loved by buyers in this exhibition.
With the growth of the Internet, the youth of Generation Z have comprehensive channels to receive information. Jelly Bubble has jumped out of the traditional trade thinking and made efforts to build a user flow pool. Among them, Xiaohongshu and Weibo have become the key channels to send high-quality products to more consumers through the "beauty blogger with goods+ordinary people with goods" approach; At the same time, establish a community operation system, regularly distribute coupons, new product trials, and other activities to deepen the binding and trust foundation with users. Jelly Bubble is not only a product, but also committed to becoming the most user-friendly makeup artist, providing users with one-stop makeup solutions.
JellyBubble understands that building and growing a brand is not a one-day effort. The road ahead is long and arduous, and JellyBubble will stick to its original intention, never forget its direction, and continue to output products that consumers love. It will shine and move forward on the rise of domestic cosmetics with great momentum!
